First Time Experience
Year
2022 - Now
Team
Product Manager, Data Scientist, User Researcher, Engineering
Platforms
In-car Displays (HMI), Mobile App (iOS & Android)
My Role
Led design strategy and interface design across mobile & in-vehicle touchpoints
Defined product goals and onboarding logic with PMs and data scientists
Facilitated usability testing, cross-functional collaboration, and rollout
Problem / The Overwhelming First Moment
When new customers take delivery of their brand-new premium EV, they are usually thrilled and ready to experience the technology and luxury experience.
However, the dashboard presents a maze of menus, settings, and unfamiliar terminology. There’s no clear starting point.
The previous design of First Time Experience is to address this problem, providing a curate journey to onboard user for start driving and enjoy essential personalized features. However…
Solution / A seamless Onboarding Journey that Welcomes Owners with Confidence & Warmth
01 / How might we reduce user effort, while making onboarding feel personal & engaging?
02 / Eliminate Unnecessary Steps
03 / Turning the Waiting Period into a Warm Welcome
04 / From Setup to Storytelling
Lightweight, engaing, and motivational setup journey
Progress feedback and flexible paths reduced friction
Tone shifted from technical to welcoming, with personalized touches
05 / Impacts
Interested in the full walkthourgh?
Let's talk! I'd love to share more about how I bring strategic clarity, user empathy, and system thinking to product design.
