MakeupAlley
JUN - JUL 2021
Web Design
UX/UI Design
Skincare and Beauty Community
This project builds a high-engaged online community to educate and empower consumers before their purchase, by providing skin-based product reviews.
OVERVIEW
In the vast and ever-evolving world of beauty and skincare, consumers are faced with an overwhelming array of choices. Each product promises unique benefits, catering to specific skin types, conditions, and concerns. With advances in beauty technology, the number of products available in the market has surged, leaving consumers increasingly confused about what truly works for their individual skin needs.
MaupAlley aims to fill this critical gap by building a high-engaged online community that offers skin-based product reviews, ensuring consumers are educated and empowered before they make a purchase, consequently making the world of beauty and skincare more transparent, personalized, and user-centric
PROBLEMS
PROJECT GOALS
Help users discover makeup and skin products in a seamless and efficient way.
Improve the user engagement rate
Design Process
TO START
Understand the business and market
The beauty product reviewing industry is totally new to me. How to make sure my design fulfill the need of the business goals and opportunities?
I first took a look into beauty and cosmetic competitor to understand the market. By identifying the competitor’s strengths and weaknesses along their user journey, I formulated some key competitive opportunities:
Simple categories
There are thousands of beauty products on the market. A simple way to sort products will save time when users discovering.
Intuitive reviews
The beauty products are quite visual-focused. Images and videos will give users a direct understanding of beauty products.
CHALLENGE 01
User Stories
What do users feel when they use cosmetic review website?
What are they looking for when finding product reviews?
I reach out to users on some beauty forums, to better understand their needs and current journey. The data helps me to create personas and define pain points along the journey.
Empathize with Users
To better understand users’ needs & frustrations, I created the persona & user journey of our typical user - Lila.
I found huge opportunities in creating an online community that provides recurring help through reviews:
Better discovery of reviews - help users making decisions before purchase
Better sharing of reviews - encourage users to help each other after purchase
Key Pain Points & Solutions
How to create an online community that provides recurring support through reviews?
CHALLENGE 02
Scenario-based user flow
CHALLENGE 03
Lo-fi Design User Testing
I invited the users I talked to before, to join the user testing of lo-fi prototypes.
Tasks & Feedbacks
Key insights
The comparing feature is great but can be simpler.
The interaction between the review writer and the reader can be more effective.
01
Home Page
Desktop
02
Reviews Page
Desktop
03
Product Reviews
Desktop
04
Comparing
Desktop
05
Post A Review
Desktop
06
Login
Desktop
06
Design System
Desktop
07
Design System
Desktop
EVALUATION
Over 90% of users were able to successfully achieve the goal of discovering reviews for their skin type.
REFLECTIONS
Collaboration
Receiving feedback from various roles to minimize the collaboration limitation.
Responsive
Considering different using environments, responsive design can be the next step of the project.